Do I need to lighten or bleach my hair first?

You can definitely dye your natural hair without bleaching or lightening! But you will get different results depending on what level your hair is. If you want the brightest color, you'll need to be in a blonde range of around level 8 or above for most AF shades. If you have darker hair, the color will become dark and subtle, which can show up as a colorful tint in sunlight and bright indoor lighting! However, it may be difficult to see in regular indoor lighting and pastel shades most likely won’t show up. We always recommend doing a strand test to see how the color turns out before applying it all over! 😊