Why should I choose this brand of bleach?

Bleach, Please contains a variety of added ingredients to help protect your hair even while lightening. Polycare® Split Therapy helps prevent split ends. The violet base helps counteract yellow tones. And the 35 volume developer is formulated with tons of ingredients to help prevent damage and promote healthy hair! Plus, 15% of all our profits are donated to prevent animal cruelty, so you’re still helping to save animals!