Why did you change the packaging too?

We are looking at long-term solutions to becoming more sustainable and felt that moving into new regions was a good starting point. We went with aluminum tubes for many reasons:

  • Protection from Light and Air: aluminum provides excellent protection against light and air, helping to maintain the stability of the hair colorant. This is crucial for preventing oxidation and preserving the color’s integrity.
  • Barrier Properties: aluminum is impermeable to gasses and moisture, providing an effective barrier that helps prevent the penetration of external elements. This barrier enhances the shelf life of the hair color.
  • Recyclability: aluminum is highly recyclable, and recycling aluminum requires significantly less energy compared to producing new aluminum. This aligns with our focus as a company on sustainable packaging choices.
  • Durability: aluminum tubes are generally more durable and less prone to damage or breakage. This durability can be beneficial for products that may be subject to rough handling during shipping or use.
  • Ease of dispensing: aluminum tubes have precision dispensing features, allowing for better control over the amount of product used. This can be especially important for hair color applications, where precise measurements are required.
Feb 14, 2024

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