How long does the color last?

It can depend on a few factors such as the color you are using, the level of your hair, and your personal hair care regimen, but on average the color typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair. We have formulated our color to be one of the longest lasting semi-permanents available but for the best results you will have to take care of your color.

Here are some tips to help you with the longevity:
-Shampoo in cold water (as cold as you can stand it)
-Use sulphate free and silicone free shampoo and conditioner, color safe if possible!
-Invest in dry shampoo (frequent shampooing will fade the color)
-Stay away from alcohol based styling products, since they are drying and will fade the color
-Turn down temperature settings on heat styling tools (high heat will strip color)
-Avoid chlorinated water and saltwater particularly, but even freshwater! Wear a swimming cap if you plan to swim, for the best results!
-Add in some leftover color to your conditioner to keep color fresher, longer!

Lastly, don't worry too much, we have more color for you if you don't like cold showers 😝

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